Consumers catching on to being green
Jose Castillo | April 21, 2008 | 5:38 pm
In the United States it seems we vote with our pocketbook, even if that means we vote on borrowed money. While the supermarket checkout doesn’t tally how often we vote for organic milk or refills of soap, companies would like to know whether their green logos are resonating with consumers.
That explains the Buzzback Market Research survey of UK and US consumers on their environmentally friendly habits. Pre-Earth Day they asked about what people buy, what they recycle and what they turn down. It appears that both the lovers of the Queen and the lovers of the Dollar also love energy efficient light bulbs and recycling paper , glass and plastic.
just over one thousand people were surveyed, and of those half said they also purchased recycled paper and other products. Those that sell green-only products are gaining in the market, but not as much as their owners might hope. Only 10-percent of those surveyed said they bought products exclusively from green companies.
I do wonder how it’s even possible to buy only from green companies. Which companies make green cars? Which companies make green gasoline? I digress.
Americans, bless our hearts, are also turning down the thermostat and turn off their appliances.
[Via Forbes]
